A Morning with Sweetbottoms Baby Boutique

I’ve been frequenting Sweetbottoms Baby Boutique {Raleigh | Online} for about two years now. Last week the general manager, the lovely Fatimah Faraj, sat down with me to talk a little about how SweetBottoms Baby came to be and where they are today.

Sweetbottoms started with one mother’s desire to make green and natural parenting more accessible. When the owner, Beth, first made the choice to cloth diaper her daughter  she had to go to multiple places in order to get all of her supplies and information. Her frustration led to an online/home based store which carried everything parents need to cloth diaper their children. On the local level, people would ask to come shop in her home. She invited them in and also gave Cloth Diaper 101 classes for parents thinking about cloth diapering. Eventually, in 2011, she opened a brick and mortar store in the Swift Creek Shopping Center in Raleigh. That’s when Fatimah joined the SweetBottoms family. A short year and a half later, they moved into their current location: a much larger store with room to feature more products for all aspects of natural parenting and green living.

Green dinnerware options at SweetBottoms Baby

Green dinnerware/feeding options!

Variety of cloth diaper options at SweetBottoms Baby

And of course, a wide array of cloth diapering options. I love all of this color 🙂

Aside from the great product offerings and green living mission, Sweetbottoms prides itself on fostering a community of support for mothers. They offer birth classes, lactation classes, CPR/First Aid, and, of course, diapering classes (full calendar here).

Sweetbottoms Baby is also very supportive of mothers from a career/employment perspective as well. Many work-at-home moms have handmade items displayed in store on consignment.

Orange Chevron dresses at SweetBottoms Baby

Adorable orange chevron dresses handmade locally; perfect for fall!

Additionally, Sweetbottoms employs mothers who would not be able to work due to childcare costs; bringing your child to work is actually encouraged. Talk about a family friendly employer!

SweetBottoms Baby is also a donation location for Cotton Babies’ Share the Love cloth diaper donation program. Mothers can support other families in need by donating gently used cloth diapers. There is a donation bin available in store. For more information about the program, visit the Cotton Babies page here.

I had a lovely time speaking with Fatimah (and meeting her newest little one, Aden!). Yay for local businesses and the caring people behind them!


Beth Lavin for iheartretail.com

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