iheartretail Profile: Whilden

Got a day to indulge at a new boutique?

Take a ride down Elliott Road in Chapel Hill and pull into the Galleria Shopping Center where the Whilden boutique is located! The Galleria offers a variety of upscale businesses including high-end salon Mina’s Studio and Olio & Aceto Cafe. The center is in a perfect location and easily accessible from anywhere in Durham and Chapel Hill.

Welcome Whilden Boutique

Whilden BoutiqueWhilden opened its doors to fashion enthusiasts in October 2016. As one of the most recent additions to the Galleria Shopping Center, the store offers women’s clothing, accessories, and a unique style. Whilden’s owner and fashion curator, Courtney Whilden, started the store after traveling around North Carolina and gaining insight from clients who owned and operated their own stores.

Whilden has always loved fashion. After graduating from Appalachian State with a degree in interior design, she moved to Atlanta to work as a buyer in a women’s boutique. She immediately fell in love with the business and wanted to move back to North Carolina and settle into a career. In a Chapelboro interview with Whilden, the owner discussed what her dream and direction was for her store.

“We want to create a fun and relaxing atmosphere where someone can walk in and instantly be excited about finding a piece which will make them more confident.”

Great Selection of Brands

The store fully curates its clothing lines due to its smaller size. Because of this, the Whilden aims to bring unique and rare lines to Chapel Hill. Part of this is due to the fact that the current retail trend is moving away from big box and department store models with consumers wanting to shop local now more than ever. (YAY, good going, trend hunters!)

The store currently offers a variety of labels and brands that the owner has been inspired by over her lifetime. Some of the current labels include Rebecca Taylor, DL 1961, Love Shack Fancy, Sundry, and many more!

Sunday Style on Whilden Instagram

Sunday Style on Whilden Instagram

Connect with Whilden

Whilden has hosted several events at the store this spring to feature new pieces. They recently had a free pop-up workout event at the store for customers! Be sure to check out Whilden’s Instagram for cute outfits, events, and store updates so you’ll have the skinny on upcoming fun and more great reasons to visit.

Mon-Sat: 10 a.m. – 6 p.m.
Sunday: 12 p.m. – 5 p.m.
400 South Elliott Road
Chapel Hill, NC 27514
919-240-5491

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