{New Boutique on the Block} Jarrett Bay Launches Clothing Company and Releases Summer 2015 Collection

The iconic North Carolina boat manufacturer has made a staple out of its t-shirt and accessories collection among anglers and coastal lifestyle fans, so it only makes perfect sense that Jarrett Bay has launched a full-scale clothing company and summer collection to boot.

According to a press release, Jarrett Bay “long known for the construction of industry leading custom sport fishing yachts and related t-shirt designs, has pointed its compass toward further involvement in the apparel industry with the launch of
Jarrett Bay Clothing Co.”

As with the boat business, the apparel business is based in Beaufort, NC with collections for both men and women who have “an appreciation for quality materials and a love of the rich southern coastal heritage.” The collection utilizes Supima cotton (considered the finest cotton in the world) in its Beaufort and Newport polo shirts and the Women’s V-Neck tees – and includes seven new products, from polo shirts to utility shorts and visors.

“Jarrett Bay Boatworks is known for its exceptional style and performance, and our clothing line will enjoy these qualities as well,” says Founder and President Randy Ramsey. “From my perspective, we’ve been in the clothing business since the beginning. We started creating t-shirts with our boats on them about as soon as we had boats, but until now didn’t do so with a true vision for the future of a Jarrett Bay clothing line. The launch of Jarrett Bay Clothing Co. represents just that. It’s the start of something exciting.”

“These are high-end pieces,” says Julz Shea-Lawson, Creative Director for Jarrett Bay Clothing Co. “We know what our customers are looking for in our products so we made sure to deliver exactly that. Our tagline, ‘Make Waves,’ is what’s being translated into the clothing line. The superior artistry, detail and beauty that are in all Jarrett Bay products will be instantly recognized in our clothing.” According to Shea-Lawson, the price point for the products, in comparison to others with similar quality and fabric, is extremely competitive.

Jarrett Bay Clothing Co. is already available at Jarrett Bay Offshore in Crabtree Valley Mall and will also be available in Carolina Moon in the Triangle Town Center.

To learn more about Jarrett Bay Clothing Co., visit JarrettBayClothingCo.com.

Lisa Jeffries

A good old-fashioned Southern girl - at home in the modern world.

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Comments

  1. Monique Moffit says:

    I got one of the Jarrett Bay women’s V-neck t shirts and it is so amazingly soft. That supima cotton is seriously the real deal!

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